What do glazed donuts and skincare have in common? Emotion.
Today’s beauty brands are borrowing from food marketing — using texture, color, and appetite to make people feel something before they buy. From Rhode’s “glazed skin” to Typology’s fruit-inspired minimalism, sensory storytelling has become one of the most powerful tools in branding. This article breaks down the psychology behind craving-led design and explains how any business — not just beauty — can use it to create emotion, trust, and desire.

The marketing landscape is evolving fast. As AI, data, and creativity reshape the industry, new roles are emerging — from AI Marketing Specialists to Growth Managers. This guide highlights the top marketing jobs set to dominate 2026, their salary ranges, and the skills every future-ready marketer should master.

Vancouver’s first mirror self-portrait studio started as a bold idea—and with Brandsetters' help, it turned into a standout brand with loyal fans, smart strategy, and steady bookings, all with minimal advertising.

Building a brand from scratch in 2025 requires more than just creativity—it demands clarity, research, and a solid strategy. Whether you're an aspiring entrepreneur or looking to elevate your existing business, our step-by-step guide will help you transform your idea into a powerful, marketable brand that resonates with your audience. From defining your brand’s purpose to launching with impact, discover actionable tips and real-world examples that can set you up for success.